Here are four examples of snacking brands that have been able to turn around declining market shares by cleverly re-positioning themselves in their categories. Each of these campaigns have won awards recently and are examples of gutsy ad messaging built off the back of great consumer insight.
As a marketer and huge sports fan, it doesn’t get much better than Superbowl Sunday. It’s cool to see the world’s attention turn to great advertising and this year was no different. And for the record I tipped the Ravens by a field goal.
Here’s my wrap of just some of the ads of Superbowl XLVII (47):
The emerging trends and technologies that will define marketing and advertising in 2013.
What do you think? Leave a comment and share your thoughts.
Two-screening is an emerging behaviour of TV audiences that is a head-scratcher for creatives producing TV campaigns. The ‘second screen’ refers to the device that you use other than the TV, while you watch TV. Think your smartphone, tablet or laptop computer that you start using as soon as an ad break starts. This creates a simple problem for agencies and brands creating TV spots – what do you need to put in an ad to pull people’s attention back to the TV to communicate your message?
Augmented Reality, or AR, is an exciting technology that is set to become the next big thing in interactive digital marketing. The concept of AR has been around for a while but recent technological advances have enabled it to become more widely used as an interactive communications component of branded campaigns. This post will briefly introduce what the AR technology is, how it is being integrated into marketing campaigns and a few examples of campaigns that have effectively utilised the technology.