I’ve just touched down in Sydney and am excited to say that I’ll be attending the Mumbrella360 conference over the next couple of days. The conference brings together some of the greatest minds in marketing, media and entertainment from around Australia and I can’t wait to get stuck in.
Continue reading “Back blogging… from Mumbrella 360”
Here’s one if the best wraps of the recent 2013 Cannes Festival of Creativity that I’ve been able to find online. This slide deck is from Digital Buzz Blog (a must-read website for anyone interested in digital marketing) and covers off on all the highlights from the biggest advertising award show on Earth.
So, if you’re stuck and in need of some inspiration, check out these slides for the greatest ideas the world’s best advertising minds have to offer. You won’t be disappointed.
When Twitter features your campaign as a case study you know you’re doing something right.
Volkswagen’s #Polowers is straight out of the top-drawer of social media campaigns. Where so often brands chase meaningless interaction via their social channels, campaigns like this one go the extra mile to engage online audiences.
Continue reading “Volkswagen #Polowers”
As a marketer and huge sports fan, it doesn’t get much better than Superbowl Sunday. It’s cool to see the world’s attention turn to great advertising and this year was no different. And for the record I tipped the Ravens by a field goal.
Here’s my wrap of just some of the ads of Superbowl XLVII (47):
The emerging trends and technologies that will define marketing and advertising in 2013.
What do you think? Leave a comment and share your thoughts.