The Issue with Arts Marketing

I’ve recently been consulting for a new start-up art business that is set to deliver some incredible paintwork. Throughout last year I did some pretty heavy research into what works when marketing for organisations within the arts sector, as it is significantly different to commercial marketing and comes with its own unique set of challenges. Marketing the arts ‘product’ can be a very difficult concept for traditional commercial marketers to fully understand. The unique visceral and emotive method of ‘consuming’ art often means that the normal rules of marketing do not apply.

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