Mumbrella360 – Day 2 Wrap

I was grateful for the later start this morning – I felt like I’d been hit by a bus when I collapsed into bed last night.

In a caffeine-induced buzz I got into the morning’s keynote session and strapped myself in for what proved to be another bloody brilliant day at Mumbrella360. Just like yesterday, Day 2 was jam-packed full of awesome speakers, great ideas and razor sharp insights. Here are five of the more memorable moments from Day 2 of Mumbrella360:

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Mumbrella360 – Day 1 Wrap

“I’ve never seen so many pull up banners in my life.”

That was my first thought as I rolled into the breakfast session at Mumbrella360 this morning. But, as expected, the amount of exhibitors’ signs wasn’t the only thing that blew me away from Day 1 of the conference.

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It truly was a who’s who of the Australian advertising, media and marketing industries, with each and every speaker offering insights I’d never thought of before. I went to sessions that included speakers from Droga5, DDB, Lowe, Y&R, Havas, The Works, Omnicom, M&C Saatchi and R/GA – pretty much a roll call of the best creative shops in town (except for JWT of course!). And just as interesting were the senior staffers from content organisations and media agencies. Here’s a summary of three key themes I took away of Day 1 and a few links to where you can find out more to get some inspiration for yourself.

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Back blogging… from Mumbrella 360

I’ve just touched down in Sydney and am excited to say that I’ll be attending the Mumbrella360 conference over the next couple of days. The conference brings together some of the greatest minds in marketing, media and entertainment from around Australia and I can’t wait to get stuck in.

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