2013 Cannes Lions Review

Here’s one if the best wraps of the recent 2013 Cannes Festival of Creativity that I’ve been able to find online. This slide deck is from Digital Buzz Blog (a must-read website for anyone interested in digital marketing) and covers off on all the highlights from the biggest advertising award show on Earth.

So, if you’re stuck and in need of some inspiration, check out these slides for the greatest ideas the world’s best advertising minds have to offer. You won’t be disappointed.

JB

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Volkswagen #Polowers

When Twitter features your campaign as a case study you know you’re doing something right.

Volkswagen’s #Polowers is straight out of the top-drawer of social media campaigns. Where so often brands chase meaningless interaction via their social channels, campaigns like this one go the extra mile to engage online audiences.

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Snack brands that have advertised their way to success

Here are four examples of snacking brands that have been able to turn around declining market shares by cleverly re-positioning themselves in their categories. Each of these campaigns have won awards recently and are examples of gutsy ad messaging built off the back of great consumer insight.

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Superbowl Ad Wrap

As a marketer and huge sports fan, it doesn’t get much better than Superbowl Sunday. It’s cool to see the world’s attention turn to great advertising and this year was no different. And for the record I tipped the Ravens by a field goal.

Here’s my wrap of just some of the ads of Superbowl XLVII (47):

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I scream, you scream, we all scream for two screens

Two-screening is an emerging behaviour of TV audiences that is a head-scratcher for creatives producing TV campaigns. The ‘second screen’ refers to the device that you use other than the TV, while you watch TV. Think your smartphone, tablet or laptop computer that you start using as soon as an ad break starts. This creates a simple problem for agencies and brands creating TV spots – what do you need to put in an ad to pull people’s attention back to the TV to communicate your message?

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