Selling in 3D

It’s all about ‘3D’ at the moment. 3D movies, TVs and even phones have moved to cash-in on the fad. It’s important to think ‘3D’ for your business’ marketing efforts too. The need to be market-oriented in your provision of a good or service to customers has been well-documented in marketing circles, and here I outline a simple way to categorise where you’re at with your selling efforts.

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Mission-led Marketing

The significance of the mission statement in guiding marketing and business strategy is well worth considering. In many cases, missions are thrown together as lofty, flashy and unquantifiable statements that give no workable purpose for the organisation to pursue. Here I’ll discuss the benefits of a strong mission statement in guiding strategy and the pitfalls of ignoring the power of inside-out marketing.

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