When Twitter features your campaign as a case study you know you’re doing something right.
Volkswagen’s #Polowers is straight out of the top-drawer of social media campaigns. Where so often brands chase meaningless interaction via their social channels, campaigns like this one go the extra mile to engage online audiences.
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Here are four examples of snacking brands that have been able to turn around declining market shares by cleverly re-positioning themselves in their categories. Each of these campaigns have won awards recently and are examples of gutsy ad messaging built off the back of great consumer insight.
Continue reading “Snack brands that have advertised their way to success”
As a marketer and huge sports fan, it doesn’t get much better than Superbowl Sunday. It’s cool to see the world’s attention turn to great advertising and this year was no different. And for the record I tipped the Ravens by a field goal.
Here’s my wrap of just some of the ads of Superbowl XLVII (47):
The emerging trends and technologies that will define marketing and advertising in 2013.
What do you think? Leave a comment and share your thoughts.
Two-screening is an emerging behaviour of TV audiences that is a head-scratcher for creatives producing TV campaigns. The ‘second screen’ refers to the device that you use other than the TV, while you watch TV. Think your smartphone, tablet or laptop computer that you start using as soon as an ad break starts. This creates a simple problem for agencies and brands creating TV spots – what do you need to put in an ad to pull people’s attention back to the TV to communicate your message?
Continue reading “I scream, you scream, we all scream for two screens”