Puma “Run Navi”

This new app from Puma was launched recently in Japan to help promote the launch of a new running shoe by the brand. On the face of it, this app could look like a late effort to go up against the hugely successful Nike+ app that was launched way back in 2006, or dismissed as just another fitness tracker app clogging up the App Store.

But the guys at Puma are smarter than that.

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