Red Bull and the Baumgartner Bandwagon

This week Red Bull cemented its position as the most impressive content creating brand of the last decade. Over time Red Bull has built one of the most recognisable brands of today by harnessing risk, strategically investing in booming sponsorship opportunities and pursuing content marketing with unmatched ambition.

Red Bull Stratos was really a natural extension of Red Bull’s superior branding and content marketing strategy. This is an incredible truth – how many brands out there that can establish credible links between their brand values and a fully-funded quasi-space mission?!? Here’s a quick exploration of the philosophy behind Red Bull’s astounding content marketing strategies that you’d do well to replicate in your own business.

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6 Things Advertisers Can Learn From ‘How to Win Friends and Influence People’

Sure, the majority of the 15 million people who have bought How to Win Friends and Influence People since its first publication in 1936 have read it to improve their relationship-building skills. But I’d venture to say that How to Win Friends and Influence People was one of the best marketing books I’ve ever read. Here is a shortlist of 6 truths that can relate to creatives, planners and account managers in the advertising industry that I took away from reading Dale Carnegie’s world renowned self-help classic.

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