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Work of the week #1

Here’s the first of a series of posts that covers some work that’s caught my eye across some of the industry’s biggest product categories.

Food/Beverages: Raise a Glass – Victoria Bitter

It’s probably not quite right to just call this a beer ad and I think that’s precisely why it’s awesome. Another great instalment for a great cause.

Automotive: A Message to Space – Hyundai Genesis

Hyundai have done the launch of their new luxury nameplate exceedingly well, especially in the online content space (see: The Empty Car Convoy). This execution is another cracker.

Sports: Ripple – Nike Golf

I’m a bit of a golf tragic, but Nike’s new spot for U.S. Masters has got to be up there as one of the best pieces of sports advertising this year. Nike always seems to strike a balance between big emotive brand spots like this and fun ads that keeps the punters coming.

Consumer Products: Shot on iPhone 6 – Apple

Shot on iPhone6 Billboard

“See what’s possible with the world’s most popular camera” – genius. Tackles the perception of iPhones having inferior camera technology head-on. Makes for some pretty impressive large format outdoor, too.


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